Top 51 E-Commerce Tools for Businesses and Startups in 2022

E-commerce tools are programs with features that enhance your website’s functionality and capabilities. They support progress and scalability while allowing you to save time and resources so you can achieve your business objectives. Aside from helping businesses deliver enhanced or personalized experiences for their customers, these tools also let customers discover new products and enjoy a seamless shopping experience throughout their buyer’s journey. 

As more people opt to shop online, it’s become imperative for businesses to adopt new technologies and leverage actionable data to streamline their operations and deliver improved shopping experiences to their target audience. But which tools are right for your business? What areas or issues do certain e-commerce tools address? With the abundance of e-commerce tools available, where do you begin your search? 

In this guide, we’ve rounded up some of the best e-commerce tools that you can use to manage workflows, gain insights, create rewards programs, optimize your content and ad campaigns, and more. 

Top 51 E-Commerce Tools for 2022:

E-Commerce Platforms or Website Builders

BigCommerce

BigCommerce is an open software as a service (SaaS) platform. It’s a feature-rich platform provider that lets you build and design your online store and gives you a smarter way to scale your business. 

If you’re looking to build a website for your business, Squarespace is one of the best e-commerce tools you can use. Aside from creating an e-commerce website, you can use Squarespace to create a portfolio or a blog for showcasing and monetizing your work. Being a versatile tool, Squarespace lends itself well to selling not only physical products but also digital content. 

To enhance its versatility and better tailor it to your needs, Squarespace features several integrations for blocks, blogging, commerce, design, domains and email, marketing, and online ordering, among other services. 

The Personal plan starts at $12 per month and includes features such as a free custom domain, SSL security, and SEO tools. 

Wix 

Wix is a beginner-friendly platform for building websites. With Wix, you can create websites even without knowing how to code, thanks to its intuitive drag-and-drop interface.

It has over 500 professionally designed templates for your blog, business, or portfolio. It also has built-in tools that are useful for growing your online business. These include an online scheduling software, custom domains, SEO tools, and a logo maker. 

It has other professional features that let you manage your website, like its Wix Artificial Design Intelligence (ADI), analytics, free hosting, social tools, and contact management. Its integrations cover categories from marketing and selling online to design elements and communication.  

Website plans start at $4.50 a month, while its business and e-commerce plans start at $17 a month for Business Basic.

Hubspot  

The HubSpot Website Builder is a content management system (CMS) platform that’s designed for small business owners, developers, marketers, and IT teams. It lets you create personalized websites that are optimized for your target audience and for conversions. Its drag-and-drop editor lets you create and revise pages even without custom codes. 

This website builder comes with pre-built website themes and features a fully integrated CRM. It also lets you conduct adaptive testing, allowing you to easily and continuously optimize your website. It integrates with popular apps such as Canva, Wix App, JotForm, Slack, and Zoom, helping you create a more powerful website. 

CMS plans start at $23 per month for the Starter version. 

Square 

Square offers several e-commerce solutions for various business types including retail, food and beverage, professional services, and large businesses.  It enables you to create an online store, generate payment links, and add payments to your site. With its secure payment processing, your customers can make safe and simple online payments via Apple Pay, Google Pay, Cash App Pay, and the exclusive Square Pay feature. 

To help keep your business secure, Square employs machine learning, which can block threats, like payment fraud, and lets you set alerts for better risk management. It also features seamless syncing across Square POS systems, keeping your online and in-store records in sync for enhanced order and inventory management.  

Square fees vary, depending on whether you’re opting for in-person payments, remote payments, or custom builds. Furthermore, three factors, namely software fees, hardware fees, and processing fees, determine how much it’ll غير مجاز مي باشدt to work with Square. 

Source: fundera.com

Yotpo is an e-commerce marketing platform that showcases features for SMS marketing, customer reviews and ratings, visual marketing, loyalty, and referrals making it a powerful tool for social proof. You can integrate this into your online store so you can start collecting reviews, ratings, Q&A, and photos from your satisfied customers. 

The platform integrates with popular marketing and e-commerce tools such as Shopify, Adobe, Facebook, Instagram, Google, and Zendesk. While Yotpo offers a free plan, paid plans start at $15 per month for the Growth plan, which is designed for new brands. 

CrazyEgg

Do you want to keep track of your website’s performance and see which areas you need to improve on? What about conversion or why visitors aren’t converting? CrazyEgg gives you a glimpse of your site’s performance and which links visitors tend to click with heat maps. It also has tools, such as UX/UI Audits, Customer Analysis, and Testing, that would enable you to optimize your pages for increased conversions. 

Plans start at $24 per month for the Basic plan.  

Communications and Email Marketing Tools

EngageBay 

EngageBay is a CRM platform that lets you engage your customers and automate marketing processes. It’s a unified software that features a suite of tools, providing you with solutions from automation and landing pages to milestone tracking, web analytics, and A/B landing pages. It also seamlessly integrates with apps such as Plivo, Zapier, QuickBooks, Stripe, and Shopify. 

The all-in-one plan starts at $14.99 per user per month when billed monthly. Additionally, you can also opt to pay for the exact service that you need. For example, if you only need EngageBay’s CRM and Sales Bay, its Basic plan starts at $12.99 per user per month when billed monthly. Check out the complete range of plans here.

Omnisend 

A powerful, easy-to-use platform, Omnisend goes beyond boosting your email campaigns. It also lets you improve your newsletters, boost sales, and minimize cart abandonment with the help of e-commerce marketing automation and segmentation. 

With Omnisend, you’re also able to tap into SMS as a marketing channel, allowing you to deliver a consistent customer experience across various channels. It offers a free plan but its paid plans start at $16 per month for the Standard plan, which lets you reach up to 500 contacts. 

Sendinblue

Sendinblue is a business marketing platform that’s not just for email and SMS marketing. It’s a comprehensive tool for digital marketing that lets you focus on CRM, marketing automation, transaction email, and segmentation. 

Furthermore, it lets you create more targeted landing pages for improved visitor experience. Other features include open and click-through reports, email heat map, A/B testing, and real-time statistics. Sendinblue offers a free plan but paid plans start at $25 per month. 

Mailchimp

Designed for small businesses, Mailchimp helps you get your online, from having a custom domain to creating a website to sell your products. It also enables you to create multichannel campaigns using email, landing pages, digital ads, social posts, and postcards. In addition to these features, it also has: 

 Audience tools including marketing CRM, audience dashboard, and segmentation

 Creative tools such as content studio, campaign templates, and dynamic content)

 Automation tools, which include customer journeys, transaction email, and pre-built automations

  Insights tools such as reports and analytics, A/B testing, and smart recommendations

Pricing starts at $9.99 per month for the marketing platform, while plans for websites and commerce start at $10. Rates for transactional email vary. 

Source: mailchimp.com

ConvertKit

Designed for bloggers, creators, and e-commerce marketers, ConvertKit is a customizable platform for growing your audience, building your community, and generating revenue. It has a diverse range of tools for email marketing, landing pages, commerce, email sign up forms, email automation, and integrations. Its features include:

 Fully customizable landing page templates with no code necessary

 GDPR-compliant opt-in forms 

 Customizable product pages

 Comprehensive dashboard for sales

 Integrated payment processing 

The good news is that ConvertKit is free to use up to your first 1,000 subscribers if you’re a new creator. Monthly paid plans for growing and established creators start at $9 and $29, respectively, for up to 300 subscribers. 

Sleeknote

Designed for medium, large, and enterprise-level e-commerce stores and SaaS businesses, Sleeknote is a versatile popup builder. Aside from capturing emails, it helps you create a more personalized visitor experience through features such as recommendation, promo, or explainer guide popups. Drive more revenue and prevent cart abandonment with relevant and personalized products or offer pop ups, such as when you’re upselling or cross-selling items or highlighting a product’s additional benefits. 

It integrates with various email marketing and CRM software including Klaviyo, Campaign Monitor, HubSpot, Mailchimp, Sendinblue, Omnisend, and Kajabi. 

Pricing starts at €49 per month when billed annually. 

EmailOctopus

EmailOctopus provides you with simple yet powerful tools to scale your business. It provides you with ready-to-use templates and a drag-and-drop editor for building your own templates. It also lets you create targeted and personalized messages through its segmentation feature, allowing you to produce more powerful emails for better engagement. 

Other tools let you easily create sign-up forms and landing pages that you can customize using integrations. EmailOctopus also has an automation feature for campaigns that helps you save time while enabling you to reach new subscribers. 

It currently offers two plans: the Started plan, which is free, and the Pro plan, which starts at $24 per month.   

Social Selling Tools 

HypeAuditor 

An AI-powered influencer marketing platform, HypeAuditor promotes transparent influencer marketing with its AI fraud detection feature. Moreover, it offers a full stack of solutions for various stages of influencer marketing from discovering the right influencers for your brand to managing and monitoring your campaigns. HypeAuditor also has more than 35 in-depth metrics for analyzing accounts including audience location, authenticity and reachability, and audience quality. 

Language translations

Plans start at $21 per month when billed annually. This covers three profiles and one user. 

Moz is an SEO software that’s designed to boost your traffic, rankings, and search visibility. This SEO toolset is capable of conducting technical site audits, rank tracking, backlink analysis, and keyword and link research, enabling you to gain insight and create an optimized website. 

Moz also has features and tools such as access to comprehensive research data and automated reporting that can help you craft an effective SEO strategy. It offers four solution with varying plan rates:

Moz Pro, the essential SEO toolset for keyword research, link building, page optimization, and more

Moz Local for improved local SEO visibility

STAT for SERP tracking and analytics

Mozscape API with accurate link metrics for more effective SEO